A Peek Behind the Curtain (Our Process)

1: Strategic Planning

Our time together begins with a collaborative deep-dive brainstorm to identify your needs, set our long-term direction and nail down topics. This is where we start to download your brain so our weekly content comes straight from YOU. Our team develops your detailed Editorial Hub, which serves as the command center for our content creation process.

2: Researched Writing

With our custom content roadmap in hand, we reverse-engineer your articles by conducting SEO research until we strike gold. We’re looking for keywords that will deliver your perfect client to the page, and we’ll weave those words into your articles with intention. Our word wizardry seems like magic, but really we’re just great at listening to your brilliance and putting it on paper.

3: Weekly Publishing

We shine your expertise up to a high polish in one of two ways: 1. We repurpose your old videos, podcasts or blogs and turn these into in-depth posts, or 2. We use a voice memo app with you to get your real-time teachings on key topics. Your wisdom is spun up into true pieces of thought leadership you’ll be proud to press “publish” on every single week.