You've made sales -- maybe you've even made a lot of them.
But if we're being honest here, you can't fully explain why they happened.
You cannot point to a system and say, "THAT is the thing that works. I'm going to run it again."
Some months everything clicks.
Other months you're refreshing your inbox wondering where everyone went.
You know you are good at what you do.
The clients who work with you get results.
The problem is getting enough of them, consistently enough, to feel like you are actually building something stable.
You keep looking for the thing that will fix it, when the fix is NOT another tactic — it's a completely different structure, a total reimagining of how you help your clients.
You keep thinking you are one strategy away from the consistency you want.
You keep believing that once you get through the list, you can finally relax.
You don't have a strategy problem.
You don't have a traffic problem.
You don't even have an offer problem.
Here's what's actually going on: you are treating every enrollment period like it is your first one.
Starting over.
Reinventing the wheel.
Rewriting the sales page.
Wondering if maybe this time will be different.
But it will NOT be different — not until you have a repeatable system running, one you can actually rely on & predict.
You stop hitting the ceiling of "time for money" & feeling limited by how many clients you can see.
You stop throwing spaghetti.
You start building something that grows every time you run it — toward $100k, $250k, $500k and beyond.
That's what's on the other side of this.
NOT BECAUSE GROUP PROGRAMS ARE MAGIC. but BECAUSE A WELL-BUILT ONE FORCES YOU TO STOP STARTING OVER AND START RUNNING A clear SYSTEM.
get your group off the ground or scale what's already working. this is the room where it happens.
You can start or scale a group program that sells out every time.
melody wilding, executives & career
Surpasssing launch goals by 20-40% & enrolled 100 clients in her new group!
I came to SOGP with an established group program -- 500 people have gone through it.
But the market shifted, and it was almost like things came to a screeching halt.
People were still interested...but they weren’t signing up as easily.
She joined Sold Out Group Programs because she knew she needed support selling differently.
She's now selling out above 20 to 40% more people beyond her baseline. She added a third cohort to meet demand.
Next up, she created a NEW group program and got 100 clients in her first launch -- a number that was beyond what she ever thought possible!
Dr. Richard Low, fatherhood
Richard went from "starting over" to $100k+ group program in just two months.
Richard was at a crossroads. “It was do or die”, he told me. “Like, our bank account was running out of money.” Richard had experienced the power of group programs in his own life as a participant in a fitness group for men. “Maybe I could start something like this for MY people (dentists)”, Richard thought. But he had SO many questions. Richard joined the Sold Out Group Programs mastermind to learn everything he needed to get it going. Within just a couple of months, Richard 20x’d his investment in the Sold Out Group Programs mastermind.
I’ve worked with Steph for YEARS and I keep coming back. When I started with Steph I had no business at all, just a jumble of ideas in my head. In my first round of Steph’s mastermind I launched my course, which sold beyond my wildest dreams and has helped hundreds of people learn Ancient Egyptian Hieroglyphs. Since then, I’ve launched a brand new, high-tough group program that sold out early before I could even promote it. The support, templates, curriculum & feedback in this program are unparalleled.
Melinda Nelson-Hurst, ancient egyptian hieroglyphs
Her group program SOLD OUT before she could even promote it to the public!
RICH BIRCH, church leadership
“Just do what Steph says.”
$100K launch week result.
This was my first time following Steph’s full BuzzBlitz + CONVERTS launch process, and it turned into the most predictable launch I’ve ever had. I enrolled 8 highly aligned clients in a niche market and generated $80,000 in new annual commitments during launch week, plus a $20,000 sponsorship that landed during the campaign.
Steph's teaching, templates, coaching, and frameworks made this launch feel like the first predictable one I’ve ever done. I’m celebrating because you (Steph) helped build the structure that made it possible.
My business has done over six figures for the last few years, but it’s been the same for about three years.
I really felt like I was hitting a plateau and I wasn’t sure what to do about it.
Inside Sold Out Group Programs, the biggest shift was my promotions and messaging. I thought my launches were fine, but once I got feedback, I realized my plans were vague and my sales emails weren’t specific enough.
Next promotion: My goal had been 40 new members, and I ended up with 78.
That was almost double what I thought would be a great month.
mystie winckler, homemaking moms
“78 members joined in one month!"
Before joining, my last launch only had 3 clients, and it felt like my program wasn’t reaching the right people. Inside Sold Out Group Programs, we simplified my challenge, focused on what my audience actually needed, and followed the launch plan step by step.
My next launch had 15 perfect clients , which was a huge change for me, and it happened during a very intense period of my career. Having the coaching, the structure, and the support made the whole process feel clear and aligned instead of stressful.
Dr. Renée-Paule Gauthier, musician & performance coach
From 3 to 15 clients: Renee 5x'd Her Group During "Busy Season"
Sue McLeod, Ceramics
Sue hit her biggest enrollment yet with a "hands off" launch - 55 students!
Sue's good/better/best goals for this launch were 35/45/55. She hit 55 students with 3 days left in her launch. This ended up being the best launch of this course yet. The best part is she handed everything off to her assistant to execute while going through a tough season. Her sales system gave her the space she needed while hitting her BEST goal at the very same time.
I started working with Steph in April of 2024, and before that I’d only signed 2 clients for the year so far. After getting started, I signed 2 clients in May, 2 in July, 2 in August, 2 in September, and so far 2 in October. I am 1 client away from being fully booked out with more consult calls to go. I also launched a podcast and new people are actually finding me this way! Now that I’m out of my client drought I’m starting to plan to scale into a group program. Working with Steph has increased my sales confidence & the results speak for themselves.
Katelyn Denning, life coaching for working moms
From Client Drought to Booked Out
Katelyn Denning
Katelyn's 2025 update:
exceeded her BEST goal!
By the end of the first six months in the Sold Out Group Programs Mastermind, I was fully booked with one-on-one clients, and it felt so good.
Since then, things have grown in a really exciting direction. With my 1:1 roster full by last fall, I shifted my focus to launching a small group program. In April, I wrapped up that launch, and not only did it fill, but I exceeded even my BEST goal.
I honestly can’t believe where I’m sitting today.
Michael Kilkelly, architecture software
Michael doubled his price & went from 5 sales to 19
I’ve 4x’d my investment within 5 months by trusting the process, following Steph’s framework and curriculum, and committing to showing up fully in the mastermind. My approach to marketing has shifted and I’m focused on more money-making activities than ever before.
A well-built group program is not a compromise on 1:1 coaching. It is better than 1:1 coaching.
Better for you — more clients, more income, less of your time.
Better for your clients — because the peer learning, shared breakthroughs and group accountability that happen inside a great group program accelerate results in ways that private coaching simply cannot replicate.
Most coaches never learn this.
They keep shrinking their prices and capping their groups because they are not sure their program is worth more.
We fix that — by teaching you how to build a group so good that your clients would choose it over 1:1 every time.
I’d been running small online groups for over a year, but after my existing clients joined, I couldn’t attract anyone new. I kept going back to one-on-one work. Inside Sold Out Group Programs, the biggest shift was my messaging and webinar. I was used to teaching, not selling. Once I changed how I talked about the problem, everything clicked.
Next launch: 370 registered, 130 live, Goal = 4, Dream = 8, Result = 8
And for the first time, strangers joined — not just people I already knew.
Now, I feel super confident. There’s a real system. I know exactly how to fill my group again.
CHRISTINA YOUNG, dog training
Christina hit her DREAM client enrollment number with her Buzz Blitz Launch
Mara Glatzel, self-love
Mara made $25K in 90 days with a brand new offer
Creating my first and second 90 day plan gave me a process that helped me to conceive of and FOLLOW THROUGH on my goals for my business. In my first 90 days, I created a brand new offering, SUMMER CAMP, and sold 55 seats in it ($25Kish launch). To fill it I dedicated myself to doing as full of a buzz blitz as I could reasonably pull off in a month, including a VIP launch which was so successful and sold 29 of the 55 spots right off the bat in two days. That created so much more momentum for the launch process. I also leaned into using a lot of the email templates, while also giving myself lots of permission to add my own creativity and weave in things that have worked well in the past. What is notable is that the launch was successful, but more than that, the marketing was so targeted and well done that everyone in SUMMER CAMP is *absolutely amazing*.
Dr. Destini Copp, business coaching
Destini made over $30k by adding group programs to her digital product empire
I’ve always considered myself a marketer but not a salesperson. I’ve been looking to add a new offer to 10x my successful business and while I still have work to do on this, I’m super excited to explore creating a coaching agency that is the premier place for digital product entrepreneurs. I really see this being more than just me in the future. I see other coaches being involved and maybe even having a sales person helping me. Steph was instrumental in helping me get this clarity along with the action taken over the past few months!
Jennet Ingle, music
From throwing spaghetti at the wall to selling with confidence (= 13 dream clients).
I felt as though I was just throwing spaghetti all the time. I had only three people in my main offer… So therefore I will throw something else out there… a little four week thing… a little six week thing. It's not that the things weren't working — like I would always get somebody in — but it wasn't giving me the stability and the ability that I wanted to just really dig in with a group of people and really get them some results. This time around it felt so different. I ended up with 13 delightful people in my program. Half of them came in before I even had a launch event.
I think the thing that really changed for me was my confidence in just asking for the sale, saying directly, ‘I think you would be a great fit. I would love to work with you here.’ And having that magic work.
Before I became a business coach I spent years training sales teams — studying buyer psychology, conversion strategy and the real reasons people say yes or no.
Inside this mastermind you learn the "why" behind every strategy we teach. Why certain emails convert and others don't. Why some webinars sell out a room and others fall flat. Why buyers say yes at one price point and hesitate at another.
When you understand the why, you stop guessing. You stop copying what worked for someone else and hoping it translates.
You start making decisions like a true CEO — with confidence, with clarity and with a business that reflects how good at your craft you truly are.
You won't be the same by the time we're done. That's the whole point.
You are a coach, consultant, service provider or expert who knows your work gets results — and you are ready to stop delivering it one person at a time.
You have tried to grow before but something always stalls. The launch falls flat, the group stays small, the income stays inconsistent — and you are done guessing why.
You are ready to commit to one path and one year of focused work to build something that actually compounds.
You do not need to have a group program already. You do not need a big audience. You do not need to have it all figured out.
You just need to be ready to do the work — and willing to follow a system that has worked for hundreds of entrepreneurs before you.
Sold Out Group Programs is not a fit if: you don't have any experience helping clients at all or you're still deciding your business topic. It's also not a fit if you're not ready to roll up your sleeves & learn to think like a CEO.
You WILL be lovingly challenged & nudged to soar to new heights. I see that as my job.
This room is full of people who do the work. We want to make sure you are one of them.
I started out not even knowing which aspects of my business to focus on or what my core message was. In the first coaching session, Steph told me to focus on my favorite product that I thought I had to abandon because it was too hard to sell, and a few months later I filled the program after DOUBLING my price -- all to a list of only 250 email subscribers. My friends, peers, and clients started commenting on how strong my emails were, noticing a huge change in the way I was showing up. The next quarter, I doubled my email list, and most recently, I finally launched the program on writing craft that I've been dreaming of and "working on" for literally years. In May, I realized I felt confident enough in my business to finally begin phasing out of my day job and met with my boss. This fall, I'll be officially part time, with the end date in sight. So much of what I'm learning with Steph is about the mental and emotional resilience that is required to truly succeed in this business AND in life, and while that's impossible to quantify, I'll be forever grateful.
Mara Eller, writing
Launched her dream program, doubled her price, doubled her list & phasing out of her 9-5 job
Ali Miller, relationships
Ali hit six figures, increased annual revenue by 70% and started a brand new podcast
I'm now more consistently bringing in the revenue I need to support my family, and exceeding that amount some months, too! I have tons more clarity about what I'm doing - an actual strategy. But beyond this, something dramatic has shifted inside of me, largely due to starting a podcast, which Steph encouraged me to do. I started my podcast in January of this year and now I have 15 episodes, 31 5-star ratings and 18 glowing reviews on Apple! The podcast has given me the opportunity to step more fully into being a thought leader, own my voice, and claim my expertise. This has not only brought in more clients - it has given me more confidence in who I am, what I offer, and more courage to sell. No more shrinking in the false belief that I don't know what I'm doing or that I'm not enough. Working with Steph has been one of the best things I've ever done for my personal and professional growth.
Showing up for coaching most weeks is a huge highlight for me even though I'm in a different time zone and I get so much out of it. My business is simplified & easier to run. better systems and overall more ease. I love that we get Steph directly, LIVE. I'm noticing a lot of others are hiding behind their co-coaches and curriculum and I love that Steph is present with us. I wanted to have an intimate group of people to be able to share the journey with and I love that this group is diverse and also so awesome.
Rebbetzin Bat-Chen Grossman, marriage
Invested $12k, made $21k and growing steadily with a simplified business
Renée Suzanne, dating
Renee earned her investment back with Buzz Blitz
4 new clients $5400 revenue collected, 1 full buzz blitz and tons of support when I was having meltdowns about that entire thing, TONS of SUPER DETAILED INCREDIBLE COMPREHENSIVE feedback, support, coaching and love. I have felt safe and heard and I know you and Cami understand my situation and have my back.I feel like Steph is a friend who will always be straight with me for my own good and highest growth. I honestly and truly believe that she cares about me and my business and that means the world to me. I'm kinda getting choked up as I type this. I think I just now realized how much this has meant to me.
We’ll be together for an entire YEAR. here's what you'll build in the first half.
You refine, streamline & make it easier to execute. By month six most clients have a working system, a full group and a business that looks fundamentally different than the one they joined with.
A 90-Day Plan that tells you exactly what to work on — your offer, your audience and your money making activities — so you stop busy-work and start building.
A message that works — the words that make your ideal client stop scrolling, feel completely understood and want to know more immediately.
Your first (or next) group filled — 3 to 8 paying clients (more if you're experienced) enrolled with a simple offer, no complicated launch required.
Your real enrollment system — Buzz Blitz — built, executed and working. Emails written, webinar delivered, group filled at scale.
A debrief in hand — what worked, what to refine, what to do differently next time — so every enrollment period gets better than the last.
Steph approaches her coaching with a great mix of helping you see your own brain AND taking massive action. She doesn't let you get caught up in the drama - she challenges your thinking and pushes you to get uncomfortable. She's driven to create results - and will push you do the same! She also is so willing to share exactly what she does in her business so you don't have to start from scratch - you can simply make it your own. It's so helpful! Working with Steph means you aren't alone, you learn powerful concepts, you gain strategies to immediately implement, you hear it like it is and you get incredible support.
Angie Robinson, career
Went from messaging overwhelm to clear & confident
Working with Steph has given me permission to go after my dreams again! I had all the ideas and motivation to get going but I felt stuck. Within 20 minutes of our 1st session I felt like the fog was lifted from my brain! What I love about our sessions is the personal attention & quick feedback. When I’m not clear or sure where to begin, she takes the puzzle pieces of my business and sits down and helps me put them together. Within the 1st month of working together I went from stuck to working with my 1st client! With a sea of information at our fingertips Steph is the go to source to get you out of overwhelm and into action!!!
Kim Cramer, digital organization
Went from “stuck” to “first client signed” within 1 month
Christal Allen-Harrahill, relationships
Christal is back from burnout & clear on her messaging
One of the biggest changes is that I've actually freed up some mental space. I've organized my days more efficiently, which helps me walk away and be in my family life in a more present way. I have a 90 day launch system to plug and play. I had a transformation through coaching around lead generation and why I wasn't focusing on visibility. I discovered the reason for my client drought and exactly how to fix it. Steph encouraged me to create a "framework" and it has helped me communicate HOW I help clients in a succinct and clear way. This is my first mastermind experience and I am very grateful for making this business decision.
I always leave our sessions fired up and ready to take the next steps thanks to your coaching and training. It feels like I'm not alone and can genuinely make progress.The most impactful aspect, I'd say, is the consistent attitude, honesty, and presence Steph brings to each session. The lessons and training are excellent, but what's truly inspiring is her radiant example as a business owner who balances professional demands with family and life obligations. I've recommended Steph as a coach for her exceptional listening skills, open-ended questions, and her honest yet kind-hearted approach. Steph’s coaching focuses on mindset and personal growth, simplifying complex concepts into manageable daily, weekly, or monthly steps.
Mark Walker, mental toughness for execs
Found the courage to not quit, start a podcast and grow his client base
Hey, I'm Steph Crowder, and I built this mastermind because I'm obsessed with understanding how people think.
I'm on a mission to connect more experts with the customers who desperately need them, so we can make a ripple effect of good in this world.
But before all of this, I used to be truly terrible at sales.
My first sales job was at Groupon. A hundred cold calls a day, a warehouse desk and a document that told me I had thirty days to turn it around before I was let go.
That moment changed everything.
Five years later I left as Director of Sales Training for North America at twenty-six — having spent years studying the psychology of why people buy and training thousands of employees to replicate it across the US and Europe.
What I discovered in that season is simple but it changes everything: sales is not a talent. It is a system. And once you understand the psychology underneath it — why people say yes, why they hesitate, what actually moves them from interested to enrolled — you never sell the same way again.
I built Sold Out Group Programs to give every expert and entrepreneur access to that same education — applied to the group program model that I believe is the single best business decision a coach or consultant can make.
Thousands of clients across every niche imaginable have come through this program. What they all have in common is that they left knowing not just what to do — but why it works.
That is the difference between following a formula and owning a skill.
You are about to own the skill, and it will change your life. Let's get started.
Because this is not a general business mastermind. It is a specific program built around one outcome — a sold out group program — with a clear path, done-for-you tools and expert feedback on your actual work at every stage. You will not leave with a notebook full of ideas and no traction. You will leave with a system you have already run. The difference between a mastermind that changes your business and one that does not is almost always specificity. This is the most specific program of its kind.
I've invested in masterminds before and walked away disappointed. Why would this be different?
Yes — and honestly this is one of the most common places people start. Some of the most successful group programs in this mastermind were built on lists of under 500 people.
A small audience does not mean an unsuccessful group. It means you need a smart strategy for the audience you have — which is exactly what we teach.
The Scrappy Selling phase of this program was built specifically for this moment.
You do not need more people. You need the right approach.
My audience is small. am i ready?
First — a disappointing launch is almost never a you problem. It is almost always a positioning, messaging or execution problem. And those are all fixable.
What makes this different is that you will not be guessing.
You will have a complete enrollment system, expert eyes on every piece of work before it goes live and a team in your corner in real time during every enrollment period.
Most clients who come in with a bad launch experience have their best enrollment period within their first six months.
The data was always there. We just help you read it correctly.
I've launched before and it was disappointing. How will this be different?
This is the blocker I love crushing the most, because it almost never holds up.
We have helped hieroglyph professors, grief counselors, fertility coaches, trauma therapists, handwriting analysts and hundreds of other experts who said exactly the same thing build thriving group programs.
Here is the truth: for most topics, the group IS the magic.
The peer connection, the shared experience, the accountability of being in a room with people going through the same thing — these are not compromises on the 1:1 experience. They are upgrades. Bring me your niche. I have seen it before.
My topic is personal or one-on-one by nature. I'm not sure it works as a group.
That is a fair question and here is how I would think about it. If your group program enrolls even 5 clients at $1,000 each, you have covered a significant portion of this investment in a single enrollment period. Most members are running programs priced between $1,500 and $10,000. The math works — but only if you have a system that fills it consistently. That is exactly what you are investing in here. Not information. A system that pays for itself the first time you run it and keeps compounding from there.
This is a significant investment. How do I know it's worth it?
No — and in some ways you are in the best possible position. You get to build it right from the start instead of having to undo habits and structures that are not working. Phase 1 of the Growth Path was designed specifically for members who are starting from scratch. You will have your first group filled before most people finish deciding whether they are ready. The best time to build a great group program was a year ago. The second best time is right now.
I don't have a group program yet. Am I too early for this?
Absolutely — and some of our most successful members came in with an existing group that was not performing the way they wanted. Maybe it fills inconsistently. Maybe the pricing is not where it should be. Maybe you know it works but you cannot figure out how to scale it. This mastermind meets you exactly where you are. The Growth Path has a phase for every stage — and if you are already past Start, you go straight to Sell Out and Scale. You will not be reviewing basics. You will be building on what you already have.
I already have a group program. Is there still a place for me here?
Less than you think — because this program is designed to replace the random, scattered activity that is already taking up your time, not add to it. The 90-Day Plan you build in your first weeks will tell you exactly what to stop doing so you can focus on what actually moves the needle. Most members find that the program does not add to their workload. It reorganizes it. The coaching calls are twice a week and run about an hour. Everything else works around your schedule and is available on demand when you need it.
I'm really busy. How much time does this actually require?
I'm on the fence and not quite sure yet.
Then let's talk. Apply and we will get on a call — not a hard sell, just a real conversation about where you are, what you are building and whether this is the right fit. If it is, we will tell you. If it is not, we will tell you that too. The application takes five minutes and the conversation will give you clarity either way. You have nothing to lose by applying and potentially a completely different business to gain.
This is the blocker I love crushing the most, because it almost never holds up.
We have helped hieroglyph professors, grief counselors, fertility coaches, trauma therapists, handwriting analysts and hundreds of other experts who said exactly the same thing build thriving group programs.
Here is the truth: for most topics, the group IS the magic.
The peer connection, the shared experience, the accountability of being in a room with people going through the same thing — these are not compromises on the 1:1 experience. They are upgrades. Bring me your niche. I have seen it before.
My topic is personal or one-on-one by nature. I'm not sure it works as a group.
No — and in some ways you are in the best possible position. You get to build it right from the start instead of having to undo habits and structures that are not working. Phase 1 of the Growth Path was designed specifically for members who are starting from scratch. You will have your first group filled before most people finish deciding whether they are ready. The best time to build a great group program was a year ago. The second best time is right now.
This is a significant investment. How do I know it's worth it?
I've launched before and it was disappointing. How will this be different?
That is a fair question and here is how I would think about it. If your group program enrolls even 5 clients at $1,000 each, you have covered a significant portion of this investment in a single enrollment period. Most members are running programs priced between $1,500 and $10,000. The math works — but only if you have a system that fills it consistently. That is exactly what you are investing in here. Not information. A system that pays for itself the first time you run it and keeps compounding from there.
My audience is small. am i ready?
Yes — and honestly this is one of the most common places people start. Some of the most successful group programs in this mastermind were built on lists of under 500 people.
A small audience does not mean an unsuccessful group. It means you need a smart strategy for the audience you have — which is exactly what we teach.
The Scrappy Selling phase of this program was built specifically for this moment.
You do not need more people. You need the right approach.
I don't have a group program yet. Am I too early for this?
Then let's talk. Apply and we will get on a call — not a hard sell, just a real conversation about where you are, what you are building and whether this is the right fit. If it is, we will tell you. If it is not, we will tell you that too. The application takes five minutes and the conversation will give you clarity either way. You have nothing to lose by applying and potentially a completely different business to gain.
The space is intentionally limited to allow for my personal involvement in your business. Plus, you benefit from the genius of your peers, as well as our insanely talented coaching team.
I'm really busy. How much time does this actually require?
Absolutely — and some of our most successful members came in with an existing group that was not performing the way they wanted. Maybe it fills inconsistently. Maybe the pricing is not where it should be. Maybe you know it works but you cannot figure out how to scale it. This mastermind meets you exactly where you are. The Growth Path has a phase for every stage — and if you are already past Start, you go straight to Sell Out and Scale. You will not be reviewing basics. You will be building on what you already have.
I already have a group program. Is there still a place for me here?
Less than you think — because this program is designed to replace the random, scattered activity that is already taking up your time, not add to it. The 90-Day Plan you build in your first weeks will tell you exactly what to stop doing so you can focus on what actually moves the needle. Most members find that the program does not add to their workload. It reorganizes it. The coaching calls are twice a week and run about an hour. Everything else works around your schedule and is available on demand when you need it.
I've invested in masterminds before and walked away disappointed. Why would this be different?
Because this is not a general business mastermind. It is a specific program built around one outcome — a sold out group program — with a clear path, done-for-you tools and expert feedback on your actual work at every stage. You will not leave with a notebook full of ideas and no traction. You will leave with a system you have already run. The difference between a mastermind that changes your business and one that does not is almost always specificity. This is the most specific program of its kind.
I'm on the fence and not quite sure yet.
First — a disappointing launch is almost never a you problem. It is almost always a positioning, messaging or execution problem. And those are all fixable.
What makes this different is that you will not be guessing.
You will have a complete enrollment system, expert eyes on every piece of work before it goes live and a team in your corner in real time during every enrollment period.
Most clients who come in with a bad launch experience have their best enrollment period within their first six months.
The data was always there. We just help you read it correctly.
